Hi friends & welcome back to the blog! Today I am going to share with you 19 extremely easy ways to update old content on your blog & increase your organic traffic!
This post is one I have been working on for a while – because I feel like bloggers really need to read this & get to know it.
As bloggers, we are always hearing “produce new and more content!!!” – yet, very few people talk about the amazing effects of simply updating old content.
Did you know that you can update an old blog post and re-market it as brand new? Yup! You sure can! Did you know that you can update a holiday blog post and re-market it for the new year? Yup! You sure can! And, most importantly, did you know that, by updating old content, you are ensuring that your organic blog traffic will increase? Yup! It sure will!
If you want to know how to do all of these things, and more, then keep reading! Also, while I’m at it, let me recommend a few recent posts of mine that you really really love:
- How to Sell Digital Products for Bloggers + 5 Incredible Ideas to Get You Started
- Ads for Bloggers: Why Your Ads are Missing the Mark & 9 Effective Ways to Fix Them
- 120+ Mom & Women’s Lifestyle Blog Content Ideas + FREE Printable
- Blogging as a Career: The 3-Step Powerful Roadmap You Must Know to be Successful
Also, before we get started, I want to tell you about my brand new book that just hit the stands on Amazon a few days ago. My book is called “Make That Money, Honey!” and is a book for bloggers who want to turn their blogging as a career into a sustainable profit and who want to become professionals in the industry.
My book goes through 19 chapters and includes “secret” information that most bloggers do not like to give out (I am simply different, I don’t mind sharing because I feel that my success should be shared with you to encourage your success!).
In the book, I go over SEO, Facebook Groups for business, affiliate marketing, ad placement, sponsorships, and so much more. It truly is the last book you’ll ever have to purchase in order to figure out how to get to the next level of blogging! You can purchase it by going here now!
Now, let’s get to the post!
Let’s Get Started!
Now, I am going to share with you exactly how I update my older blog posts. These are the steps I take to update them frequently.
In addition, I have made a FREE Printable with all of the below steps, in a nice, pretty chart, just for you! You can find it at the end of the post.
How to Know Which Old Blog Posts to Update
Before we get to the steps, you may be asking yourself “how do I know which blog posts to update?” Well, let me answer that for you.
There are two trains of thoughts on this: update your most popular posts, or update your least popular posts.
I typically update my most popular posts, because I feel like this will benefit me most in the long run. However, I do still update unpopular posts from time to time, just to see if it makes a difference (and it does, just not as much as updating the most popular posts).
Some people like to update their least popular posts, which is fine. The reasoning for this is thinking that, by updating your least popular posts, you will get them closer to being noticed by Google & your ideal readers – which is a valid point.
How to Find Your Most or Least Popular Posts
Whichever train of thought you decide to go with, simply use Google Analytics to find your most or least popular posts.
You will want to aim for your top or bottom 20.
To do this, follow these steps:
- Log in to Google Analytics.
- On the left hand side, go to “Behavior”.
- Then, click on “Site Content”.
- Then, click on “All Pages”.
- A new view will pop up. Here, you want to find the date range in the upper right hand corner, and choose the date range for the length your blog has been running. Click “Apply”.
- (This step is optional, I simply like to see where my traffic to my most or least popular pages is coming from) Under the graph, you will see a drop down box labeled “Secondary Dimension.” Click here.
- Then, find “More Dimensions” and click on “Source/Medium”.
- Now, you will see your top posts by pageviews, or you can scroll to the end to see your least popular posts by pageviews.
Why Is It Important to Update Old Content?
Lastly, before getting into the 19 extremely easy ways to update your old content, let’s talk about why it is important to do this.
The number one reason why it is super important to update your old content is because it optimizes your SEO, which increases your organic traffic.
Optimizing SEO is one of the most beneficial things you can do for your blog. It is something that may take a while from which to reap the benefits, but something that will boost your organic traffic, which is ultimately everything a blogger wants to do.
By optimizing your SEO, you are fulfilling Google’s requirements for exactly what is needed in a blog post (and blog) to place your content directly in the hands of your ideal readers.
Pinterest is a great tool to use to boost your traffic, as are many other techniques and strategies, but optimizing your SEO not only increases your traffic, but it increases your organic traffic (which, trust me, is what you want).
What Do I Do Once I Update Old Content?
Okay, I lied – there is still one more thing we are going to talk about before getting to the 19 extremely easy ways to update your old content, and that is: exactly what you should do once you have updated it.
There are so many things you can do once you have updated old content – so many! For starters, I recommend doing this:
- If using most popular posts, add your newly-updated post to a “popular posts” section on your blog, like I have here
- Share your newly-updated post in an email newsletter
- Add new pins for your newly-updated post into Tailwind
- Share your newly-updated post on social media
- Turn your newly-updated post (or a series of newly-updated posts) into an eBook as an opt-in for your email list
- Turn your newly-updated post (or a series of newly updated posts) into a course
Like I said, there are countless things you can do once you have updated old content – these are just a few ideas.
Now, let’s get into the core of the post – 19 extremely easy ways to update old content!
19 Extremely Easy Ways to Update Old Content & Increase Organic Traffic
Note: The first 7 ways to update old content are the 7 I recommend every single time you’re updating old content, without fail. The remaining 12 are optional, for when you have extra time.
You will see this reflected on the FREE Printable, which you can find here, as within the chart is where the first 7 ways to update old content are located and the remaining 12 are located at the bottom under “extras.”
- Use RankMath (the very BEST SEO plug-in you will find, even better than Yoast) to updated all pieces of SEO for your post, including your keyword(s).
- Add new “pin-friendly” graphics (aka pins) to your post.
- Pin those new “pin-friendly” graphics to Pinterest.
- Add related posts, in various places throughout the posts (for instance: if you are writing a post on SEO and you are discussing traffic, and already have a post about traffic, link the traffic post within your SEO post somewhere).
- Add any of your product’s graphics and links to your post (especially new products you have created and released).
- Add suggested posts (I like to place my suggested posts within the introduction section).
- Add more opportunities for email subscription sign-ups to your post (I like to add images of my Free Resource Library and other things I offer and place them into the post in various places in order to maximize how many email subscribers I get per post).
- Update your post’s feature image.
- Update your post’s title (RankMath will direct you to do this), but, unless for rebranding purposes, do not EVER update the URL.
- Update & refresh your post with new content where appropriate.
- Take out any incorrect or broken links.
- Edit your post for grammar/spelling/mistakes.
- Lengthen your post as much as you can (Google really likes this for SEO optimization).
- Improve the readability of your post by shortening the length of your paragraphs (RankMath will notify you whenever your paragraphs are too long).
- Add a “people also ask” or “frequently asked questions” section to posts, especially your pillar posts.
- Include links to research studies/supporting background information whenever possible.
- Add in images and/or videos.
- Re-promote your content as new content.
- Add your post to your “popular posts” section, if you are using most popular posts for updating purposes.
And there you have it, friends – 19 extremely easy ways to update old content – as well as why it’s important to update old content and what to do after you update your old content!
Remember – you want to aim for organic traffic in the long run, above all else – and updating old content is one of the best ways to gain more organic traffic.
If you haven’t yet read it, make sure you check out my post on SEO for beginners, as well as my post on improving blog traffic – both of those go hand in hand with when you want to update old content.
Oh, yes – your FREE Printable of a nice pretty chart for Updating Old Content can be found right here in my Free Resource Library! Head there now to instantly download & print yours out to get started on updating your old content.
Some of my recent business posts that you may be interested in are:
- 12 Easy Ways to Increase Blog Traffic Fast
- The Top 8 Ways to Speed Up Your WordPress Website
- 31+ Opt-In Freebie Ideas to Grow Your Email List
- The Blogger’s Ultimate Guide to Facebook Groups for Business
- What is a Sales Funnel & Why You Need One Right Now
- How to Actually Make Money Blogging – 4 Actionable Steps
If you haven’t already, please head over to Leslie W. Business Babes and sign up for my email list there so that you can officially become a Business Babe and get notifications whenever I have a new post! You will also receive free resources & guides to help you within the blogging and social media business.
I have a Facebook Group just for my business babes – it’s called “Ladies’ Lifestyle Bloggers Link-Up” and I’d love for you to join! Come on over and join today!
That’s all for today friends, thanks so much for joining me on today’s post about how to update old content! Thanks for reading and as always, take care.