Welcome back to Leslie W. Business Babes! Today I’m going to share with you so many different ways that Facebook Groups can actually help you grow your blog and/or social media business.
A lot of people don’t realize the power of Facebook Groups – heck, some think Facebook is long past its popularity time – but I’m here to tell you this is not true!
If utilized the correct way, Facebook Groups can be a huge traffic source for your business – whether that is blogging or social media (or both).
I’ve researched and found 10 questions and answers and tips and tricks to utilizing Facebook Groups to grow your blogging or social media business, and that’s what we’re going to get into today! So, snuggle in to your new cozy blanket, fire up that tea kettle, and let’s get to it!
The Blogger’s Ultimate Guide to Facebook Groups for Business
1. Which Facebook Groups Should I Join? How Do I Find Them?
This is one of the hardest parts of all – honestly. The rest is pretty self-explanatory. But finding the right group can be hard.
Let me tell you some key factors you want to look for when finding your Facebook Group and also how to find them (then we will get into the different kinds and how they affect your business in different ways).
- Look for Facebook Groups that have a minimum of 1,000 people (now, this isn’t to say that the smaller groups are not good – in fact, I have a very small Facebook Group but the purpose of it is to genuinely connect bloggers, which is why I keep it small – so don’t always count out the smaller populated ones).
- Look for Facebook Groups that have the keywords that will relate to more business for you (eventually). Some of these key words may be “engagement,” “blogging,” “lifestyle,” etc. It all depends on what your niche is and what your goal is within the Facebook Groups
- For finding Facebook Groups, ask around! Chances are, many of your blogging or social media friends have a list of Groups they are a part of – and will gladly give you the name of said groups. This is one of the easiest ways to find good Groups to join (word of mouth is worth gold!)
These are my top favorite blogging Facebook Groups. Just remember, these are the groups I joined as a mom & women’s lifestyle blogger seeking to better my blog, my business, and my network:
- Ladies’ Lifestyle Bloggers Link-Up
- Mom to Mompreneuer
- Boss Girl Bloggers
- Mom Bloggers Collective
- VIP Blogging Blastoff Sharing Group (You will only have access to this group after taking the BBO 2.0 Course)
2. Different Types of Facebook Groups
Like I mentioned earlier, there are different types of Facebook Groups that will helped your business in different ways.
Some of the different types of Groups are as follows:
- Engagement Groups: meant to help drive your traffic numbers higher by doing a one-for-one engagement on blog posts and social media posts
- Roundup Groups: meant to help corral all roundup blog requests into one common place for people to pick and choose which ones they want to participate in
- Business Groups: meant to help you find your way through the business side of blogging or social media
- Blogging Help: meant to help you with blogging (layout, writing, style, content, etc.)
- Writing Help: meant to help you with your writing within your blog posts or social media posts
As you can see, there is no shortage to the types of Facebook Groups. What I recommend, moving forward, is that you join one of each type of group. This will ensure that every single aspect of your blogging or social media business is being tackled from every possible corner there is.
3. What Do I Do in the Facebook Group Once I’ve Joined?
So many people have asked me this exact question. Multiple times.
What I like to tell them – and I will tell you, too – is to treat Facebook Groups as a virtual conference; you know those conferences you’ve attended before where there is a large room set up with various booths from different companies? And there’s a company rep at each booth? And each company is selling or advertising something unique to them? Well, that large room is Facebook. And those “companies” are Facebook Groups.
This is one reason why you don’t want to limit yourself – and you want to make sure you are an active member of multiple different types of groups. (The same reason you wouldn’t visit the aforementioned conference and only stop at one booth while you are there.)
So, here’s what you do once you have joined:
- Introduce Yourself: this doesn’t have to be a lengthy thing. Just let everyone know who you are, what you do, a few interesting facts about you, and what you’re looking to get out of the group and what you’re wanting to put into the group. This will go a long way.
- Ask Questions: Facebook Groups are some of the best places to find answers to your infinite number of blogging or business-related questions. And a bonus? They’re opened 24/7 (and most groups have members online 24/7 as well) – so you can ask away while working on your blog late at night or early in the morning and expect to get an answer.
- Search the Group for Topics: are you curious about how to change the size of a photo on your blog? Type “blog photo size” in the search box on the group. Bam. There’s your answer. Curious about how to drive traffic to your blog? Type “blog traffic” in the search box on the group. Voila. Done. Searching is a great way to look up various topics within the Group.
- Offer Help to Others: This is one of my biggest pieces that I always tell others: offer help! We have all been new to blogging at some point or another. And who was there to help us when we were new and asking 1,000 questions a day? People in Facebook Groups. So, pay it forward! Answer questions daily, if you can, within your Groups. People truly appreciate it and you never know where those comments may lead (we will get to this later in advertising & networking).
These are just a few ways that you can become active within your Facebook Groups. There are countless other ways to do it, but these will get you off to a good start.
4. How Do I Network within Facebook Groups?
I get asked this a lot too. But I also find that not enough people are networking within Facebook Groups when it really is so easy to do – and so profitable in the long run!
So, remember the conference room analogy? Well, keep that mindset while you’re thinking of networking in Facebook Groups.
Here’s how you can actually network within Facebook Groups:
- Introduce Yourself: I know I mentioned this above, but this really is important – it’s just like within the conference room – this is your first impression with everyone, so make it a cheerful, professional, long-lasting one!
- Stay Active within Your Groups: make sure you are active within the Groups you are joining…if you want anything out of them, ever. The best way to ruin a “gig” found in Facebook Groups is to never have the opportunity in the first place, make sense?
- Answer Questions: I already mentioned this before, too, but this is important. Answering questions within Facebook Groups is one of the quickest ways to land a business deal with someone. Case in point: the other day, someone asked a question about courses that are good to take for beginning bloggers. I happened to see this post when it first went live, answered, and within the hour, this person had purchased two of the three courses I recommended, using my affiliate links! I earned $250 just from answering a question. Keep this in mind moving forward. *NOTE: Whenever using affiliate links, ensure you disclose the fact that they are affiliate links – make sure you remain transparent to others!*
- Maximize Your Opportunities: maximize, maximize, maximize. This is very similar to the information I provided within the “answer questions” bullet point above, but slightly different – in that, you want to maximize your opportunity for business deals at every given moment within Facebook Groups. People are always looking for guest posters, virtual assistants, writers, editors, Pinterest managers, ideas, pictures, the list goes on! Look out for these posts (or any posts) for opportunities to offer your business and services. I have taken on several clients this way in just helping someone with graphic design or editing a long blog post – and I’m not even in the business for that! But the opportunity presented itself, and I took it! Keep an eye out at all times. There are always opportunities within Facebook Groups.
Remember, there isn’t just one way to network within Facebook Groups (just like there isn’t just one way in the physical business world, either). Keep your eyes opened at all times!
5. Should I Get a Mentor in a Facebook Group?
Yes, yes, yes! Definitely seek out a mentor who is similar to you. If you’re in the travel blogging world, seek out a veteran travel blogger who will take you under their wing and share with you advice and tips and be open to questions down the road.
This doesn’t have to be a formal mentor through a contract or agreement – just find someone you look up to (maybe someone who answers a lot of questions) and ask them if they’d help you out.
I have several different people whom I mentor – and it really is fun. It’s nice seeing someone grow because of the influence and motivation you’ve had on them and given them.
6. Should I Advertise Myself or My Business within Facebook Groups?
YES! I can’t say that loud enough – yes!
I find it funny that most people I talk to in the blogging world do not know this or do not realize it – but yes, advertising yourself is a key part of Facebook Groups.
It kind of goes back into the “answer questions” bullet point from number 4 above. Be active in your Groups, answer questions, and advertise, advertise, advertise!
Now, here’s the thing: you can’t just go post an ad in Facebook Groups asking people to click on your link or do xyz for your blog. It has to be subtle.
Here’s how you can subtly advertise within Facebook Groups:
- KeyWords: make sure you are searching the group for “planner” if you have recently launched a planner and are trying to find customers to buy said planner. If you happen to come across someone looking for a planner, let them know that you have one! Maybe even offer them a discount code or an affiliate partnership. There are so many ways to go about this.
- DM’s: a lot of Groups have rules about leaving links (especially affiliate links) in comments – so check out your Group’s rules first. You can always ask someone if you can DM them if a conversation is starting within comments. It’s a great way to have a conversation that may lead to a new friend, a new reader, a partnership, or maybe even a sale!
These are just a handful of ways to advertise within Facebook Groups. I think the most important part about this is that now you know – you can advertise within Facebook Groups! You can do it but you still must do it honestly.
7. Can I Market a New Product of Mine in Facebook Groups?
Absolutely! I get asked this question a lot, and yes, yes you can market your new products in Facebook Groups!
This one is pretty simple. Let me give you an example. Back in March, I released my brand new “The Busy Woman’s Planner” on Etsy (of course it was advertised all over my blog and social media platforms). I had finished the product completely in February, so I had a whole month to get it in the hands of the right people for marketing purposes.
What I did, was I went into the Facebook Groups I was a part of and asked if anyone would like to try out the planner and in return post about it on their Instagram page or blogs. I had such an overwhelming response! So much so that at some point, I was receiving reviews from people in the early days of selling my planner I hadn’t even given the planner to – which means word got around about the planner – and that’s exactly what I wanted to happen by marketing in the Facebook Groups.
What’s more – once my planner was live on Etsy, I asked if anyone would like to be an affiliate with my planner – and I again got an overwhelming response. To this day, I have 12 affiliates who simply post about my planner from time to time on social media, are given a special code, and when someone buys the planner with that code, they get 50% of the profit. So simple, and all because of Facebook Groups.
So, moving forward – do you have a course that you’re wanting to launch soon? A printable? A new blog? Whatever you have, know that Facebook Groups are the place to be pre-launch and post-launch for all things product-related.
8. Can I Get Product Ideas from Facebook Groups?
I’m so glad you asked – because, yes, you absolutely can!
Some of my best “product” ideas have come from Facebook Groups.
Now – this is not to say that I have stolen anyone’s ideas (I would never do that – and I hope you wouldn’t, either) – but I have gotten ideas from various comments and posts within Facebook Groups.
For example, long before I knew I wanted to make The Busy Woman’s Planner, I was searching for something I could do to help women out. I got 100% of my research from various Facebook Groups (not just the blogging business Groups, but a lot of my mommy Groups, etc.).
I would ask women what it was they needed help with. Once I determined that they needed help with organization and productivity, I asked around to see if anyone would be interested in a printable planner – and the answer was yes. Once I got that bit of information, I moved on to ask about what types of sections they would want in their planner. Etc., etc., etc. I got all of my information from Facebook Groups just by simply polling and asking women about what they needed help with – and then turning this into a product.
A lot of you probably already know the product you want to produce, but maybe you need help getting from point A to point B – utilize Groups for this! Ask questions, ask your mentor – ask anyone within the Groups – they are there to help you (that’s what the Groups are for!). You will be on your way to a brand-spanking-new-and-exciting-product in no time!
9. Should I Make My Own Facebook Group?
YES. Absolutely. Hands-down. 100%. Make your own Facebook Group today.
There are so many reasons why having your own Facebook Group is a good thing (and highly recommended by the experts).
Some of my favorite reasons are:
- You meet more people this way.
- You get to network even more.
- You get to make your own rules within your own Facebook Group.
- You get to choose who gets in and who doesn’t.
- You get to choose who is booted out (if necessary).
- You can market and advertise non-stop, if you want, within your own Facebook Group.
- You can post your blog posts within your own Facebook Group.
- You can make your Facebook Group what you’ve always wanted from other Facebook Groups but haven’t found.
These are just a few reasons, to get you started. But there are so, so many. Having your own Facebook Group is really like having your own booth at the conference – actually, that’s exactly what it is. You get to decorate your booth however you’d like – you get to advertise your own products at your booth – you get to invite people to your booth – you can do whatever you want with your booth and it’s ok because it’s your booth.
So, go ahead, go make your Facebook Group now. And know this: you can have multiple Facebook Groups! I do! I have one for Ladies’ Lifestyle Bloggers Link-Up and one for Stepmoms, called “The Stubborn Stepmom.” Each serves its own purpose so seamlessly – I don’t know what I’d do without either of them!
10. What Are the Characteristics of an Effective Facebook Group?
I got asked this question by one of my dear blogger friends – and I am so happy to answer it.
There are many characteristics of an effective Facebook Group – when talking about a “your own” Facebook Group.
Here are some of the top characteristics that you should aim for today:
- Introduce Yourself Regularly: this is most important once you get above 150 group members – before then, most people know you well already.
- Be Genuine: people can sense some who is genuine from so far away – I promise they can. Stay genuine within your group. Admit to mistakes, if you make them. Ask questions, to show you’re human. Be the “go to” person on topics that you know really well. But always be yourself.
- Be Consistent: consistency for you may not be the same as consistency for me. For example: within both of my Facebook Groups, I have the same posts that go up every single day of the week. These are my “daily posts” and they’re there for a reason: my group members know to expect them and look forward to them on certain days of the week. It keeps us all going. But I also post random things from time to time – just as they come to me. But this is my consistency. Your consistency may be only weekly posts at first – and that’s ok! Just make sure that whatever you do, you’re consistent with it. This goes down to the font you use in your graphics and the color scheme you use for anything. People want to be able to scroll through their news feeds and know when they have stumbled across a post from your Group.
- Stay with The Times: make sure you are staying up to date within your niche. This is important. Read all the new articles and blog posts about traveling, if that’s your niche. Introduce new strategies to your Group members – and new ideas. They will learn over time that they can count on you to bring the newest, hottest things to the traveling Facebook Group (or whatever your Group is) and this will account for so much down the road – when they’re seeking your input over the leading travel bloggers’ input!
- Be Honest: this is similar to being genuine, but let me take more of a business and professional standpoint on this one: be honest, no matter what. Don’t know the answer to a question? Like they always told me in the Navy, don’t bs! Tell the truth. Tell them you don’t know but you will find out for them or lead them to the right person to ask. Same goes for product and blog recommendations (and anything else in that realm): don’t recommend something just because you’re getting paid for it – or because your friend wants you to – or for whatever other reason. Recommend it because you believe in it, it works, and you stand by it 100%. And tell your Group members that you do this. They will grow to trust you and know that if you are recommending something, it’s because it’s really good. This will help down the road when you’re recommending something you are selling or producing.
There are so many other important points to add to “characteristics of an effective Facebook Group” but I don’t want this post to be too long! If you have any more questions or want me to expand on something that I mentioned here, simply contact me and ask away! I’ll be glad to answer your questions.
Remember, Facebook Groups are the booths at the large conference – if you keep this in mind, and imagine yourself logging on to Facebook with your best business attire on, you will have success in the Groups. I promise.
I’m so glad you joined me today for my Ultimate Guide to Facebook Groups for Businesses. I just know that this helped you so much! I would really appreciate it if you shared this with your fellow business friends and also on Pinterest – that really helps me out!
If you’re new here, check out my About Me and also please check out my recent business-related posts on What is a Sales Funnel & Why You Need One Right Now, How to Actually Make Money Blogging – 4 Actionable Steps, and the 7 Reasons Why You Need An Email List to Make Money Blogging!
If you are a stepmom, or know of one, please head over to The Stubborn Stepmom now – it’s such a great place to get help as a stepmom or being part of a blended family.
Thanks so much for stopping by today, friends. Please share this on Pinterest or send it to someone who may find it useful! As always, take care.
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