Business Babes

How to Organize Your Blog & Social Media Content | My Content Binder

This post includes affiliate links wherein I make a certain percentage from your purchase of the item(s) linked.

If you’re anything like me, you have multiple social media content platforms – which means multiple ideas going in multiple directions all the time.

This can get very overwhelming, very quickly. However, with organization for your social media content strategy and social media content plan, ensuring your ideas land in the right places at the right time is a piece of cake.

I started my blog back in October 2019. I started my Instagram page, Facebook page, and Twitter at the same time. I had previously had my YouTube channel and Pinterest, and just updated them to go along with my new blog and social media platforms.

I quickly realized that I needed a plan and a place to plan my content – writing it down on a piece of paper or keeping my ideas in Google Keep just wasn’t enough.

So, I searched and searched and finally found a content planner that I liked, from Etsy. This content planner had just what I needed and I quickly put this into action along with my own materials to make the perfect social media content binder.

I did a video on this not too long ago (below), so you can check that out if you would rather watch than read.

Social Media Content Binder Sections & How-To

Binder | Beginning

The binder is what will hold your planner(s) and lists in place. I would recommend a sturdy Avery 1″ binder for starters. They have super cute ones on Amazon like this one or you can pick them up at Target or Staples.

You also want to get some binder divider tabs like these (at least 8 to begin with) when you are purchasing your divider.

Top 3 List

The first thing I recommend placing in your binder is this Top 3 List. This list is crucial to ensuring you take care of the three most important things on your to do list every day. It has a space for “bonus” items for things you can do once you have completed your top 3. I use this every single day without fail and this method of the top 3 list has truly helped my productivity sky-rocket. I keep this in the front of my binder so that it’s the first thing I see.

Goals

Next up, make sure you have some way to track your goals. You should always have goals for anything you are doing or wanting to achieve. The way I do my goals is by using the “Yearly Overview” page from the content planner I mentioned from Etsy and I simply write in the goal number of followers/subscribers for each platform and for each month, and then check them off if I obtain them or x them out if I do not.

Monthly Stats

The next page I have in my binder (again, this is at the very front) is my monthly stats page. This page is the “Social Media Tracker” page from the Etsy content planner and I use it to follow along with exactly how many new followers or subscribers I am gaining each month, from each platform. At the end of the month, I put a + for platforms wherein I gained followers, and a – for platforms wherein I lost followers.

Binder Sections | Content Planner

Monthly Content

I like to plan my blog content out months in advance in what I call my monthly content. Although I don’t always stick to this 100%, I do about 80% of the time. I use the “Monthly Trends” page from the Etsy content planner to do this. I simply write a main topic for the month and then four or five blog post ideas within that topic. It’s a great way to keep an overview of your blog content. This could be used for any social media platform, but I use it solely for my blog.

Weekly Planner – The “Meat & Potatoes”

The next thing I have in my binder is my weekly planner. This is seriously the “meat and potatoes” of my binder in terms of how I keep up with what I am posting when and where. I sit down every Saturday and look at the week ahead and determine exactly what I am going to post on which days, and schedule the content I can.

For Pinterest, my content is automated through Tailwind (but I strongly recommend taking Ell’s Pinterest Course before you even set up your Tailwind). For Facebook, I schedule the posts in advance on Facebook. For YouTube, I upload my videos in advance and set them to publish on a certain date. For my blog, I typically publish it as soon as I’m done writing (I write & publish here on Saturdays). My blog emails are automated (I set these to send out on Sunday mornings).

Twitter and Instagram are the only two platforms wherein you cannot automate posts, so I determine ahead of time what I want to post and write it within my weekly planner.

Once I am finished either automatically scheduling my content or manually scheduling it, I write what I am going to post on which day of the week under the platform I’m going to post it.

Then, each day, I head to my weekly planner and check off each platform whenever the post has posted or whenever I manually post.

For any platforms that I do not post daily (YouTube, my blog, and my blog email list), I simply write “off” in the box so I know there is nothing to do for that day.

This probably sounds like a lot of work, but it really isn’t! Please watch my video that I placed earlier in the blog if you want to see this in action. It makes a lot more sense on my video.

Content Planner

After the weekly planner comes my content planner straight from the Etsy content planner. For my blog, my content planner is everything. Seriously. Although the picture that I am going to show you is of one that is not 100% complete, I put everything in my content planner.

I decide my post name using SEO and then include this at the top of the page, write in the date in which I will publish it, and determine three key points that I want to get across within the post. I put these three points under “main content.”

Then, I determine my keywords. I have read a lot from various sources on how to determine and use keywords. My favorite blog for SEO related items is The Content Bug. Once I determine my main keywords, I write them down on my content planner page and ensure that as I am writing my post, I include these as frequently (but naturally) as possible.

After I finish my keywords, I use the “notes” section to write down lists or main points or links that I wish to include in my post.

Then, I write my post.

After my post is written, I use the checklist (along with marks for pinning, printables, and email) on the content planner page to make sure I have done everything I need to do before posting.

About two to four weeks after the post has been posted, I go back and use the “success rate” and “results/evaluation” sections from the content planner page to analyze the results from the post.

Again, this may seem like a lot, but my video mentioned earlier walks you through it in more detail. Go check it out here.

Binder Sections | To Do

I like to use this to do list for my binder’s to do section. The list has spaces big enough to write in and boxes in which to check off, along with a date.

I use this to do section to write any to-do’s that cover all platforms. For example: I will write down “plan content” or “update media kit” within this section. This is because planning content and updating my media kit are not platform-specific – they cover all of Leslie W.

Once I have completed an item, I highlight it. I like the color of the highlighter on the page versus the checked boxes. Just my preference.

Binder Sections | YouTube

YouTube is a huge part of my brand, which is why it has its own section in my binder.

Within my YouTube section, I include a to do page, a video plan page, and brainstorming pages.

On the to do page, I include everything that is YouTube-specific. For example: “edit thumbnails” or “update YouTube bio”.

Within the video plan page, I write down the plan for my videos (typically two months ahead of time). I also write down any ideas of videos that I have that I may want to film at some point.

And finally, on the brainstorming pages, when I have thought of a video I want to film, I title the page with the title of that video, then write down all my ideas for the video on that page.

As with the other lists in my binder, I highlight items in my YouTube section once I have completed them.

Binder Sections | Blog

My blog is the largest and most important part of my entire brand. Seriously. I will be doing a post about this at some point because I think it is something important to know and understand and too few people realize this. But, this is why I have a binder section just for my blog.

Within my blog section, I include a to do page, a blog plan page, and brainstorming pages.

On the to do page, I include everything that is blog-specific. For example: “update resource library” or “edit blog posts to add new product”.

Within the blog plan page, I write down the plan for my blog posts (typically two months ahead of time). I also write down any ideas of posts that I have that I may want to write at some point.

And finally, on the brainstorming pages, when I have thought of a blog post I want to write, I title the page with the title of that post, then write down all my ideas for the post on that page.

As with the other lists in my binder, I highlight items in my blog section once I have completed them.

Binder Sections | Life

I have a section in my binder that I honestly don’t use anymore (because I have adopted this planner for my “life” things) but at one point I did.

This section simply included things I needed/wanted to get done that were not business related. This may be something you want in your binder, but it is definitely optional.

Binder Sections | Collabs

I am so glad I included this section when I first made my binder. It has come in handy so many times it’s not even funny!

The collab section of my binder is where I write all of my various collaboration and sponsorship information down. I will write everything from the date I first spoke with the company to the person I spoke with to the products they sent or want me to review to the amount they are paying me.

It is so important to keep up with this information. Even when you are brand new to blogging or social media, you need to know who you are working with, what they are requiring of you, how much they are paying you, and by which date you need to finish your work for them.

There is sensitive and personal information within my collab section, which is why I am only showing you a picture of the section tab.

Binder Sections | WIP

This is another section that I am so glad I created a long time ago. This is my WIP section or “Work in Progress.” Just like my to do list section, this section is not platform-specific.

Within this section, I write out a list of everything I want to accomplish long-term. Examples of these types of things are products I am working on or wish to work on, courses I am making, or maybe major edits I want to make to my blog.

I have one specific day during the week when I work on items from this section. Most days are spent doing the day-to-day tasks of blogging and social media, but one day a week the focus is solely on long-term projects.

Because I have a lot of upcoming projects within this section (most of which are secret as of right now!) I will not be putting a picture to go along with the WIP section.

Binder Sections | Finances

I know I am being redundant, but this is yet another section I am glad I started from the beginning.

While blogging and social media is not too expensive to start, there are expenses you will come across (both one time and recurring) and having this information in one place is very beneficial.

In this section, I have information on:

I make sure that I write down how much these various payments are, their frequency, the date I pay them, and how I pay them.

Binder Sections | Products

This is a relatively new section for me, but super important. This is where I keep all of the information I need in order to successfully launch and maintain my products.

I recently launched The Busy Woman’s Planner and I currently have a page within this section to hold all of my launch to do items, my affiliate program information, a sales tracker, and a price list.

Take Aways

I literally take my binder with me everywhere. Everywhere. I open it multiple times per day and honestly, in the world of blogging and social media, would feel lost without it!

I hope this post helped you & you got some good strategies to start using to plan and organize your blog and social media. It can be overwhelming, but with proper organization, it’s not bad at all!

Stay tuned for more business-related posts from the Leslie W. Business Babes section of my blog. I will be posting all about how to start and set up a money-making blog, how to grow your blogging business, reasons why you need an email list to be a successful blogger, and how to actually monetize your blog.

Let me know in the comments below what you think are the hardest and easiest parts about keeping up with a blogging & social media business! Thanks for reading, and as always, take care friends.

Resources to Start and/or Maintain Your Blogging & Social Media Business:

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Holly
7 months ago

Wow, these look like some great tools! Will definatly check them out.

Adriana
7 months ago

This is incredibly helpful. I needed something like this. Sometimes my social media organization is not the best lol

Kimberlie
Kimberlie
7 months ago

Wow, what an all encompassing blogging organizational binder. I love the top 3 list and stats section.

Stephanie
7 months ago

This is great! Thank you for all the info. I need to get more organized with all my social media/blog and behind the scenes of it all. This is very helpful!

Holly S
7 months ago
Reply to  Leslie W.

I love organization!

Kam
7 months ago

I need such a planner in my life. My social media is all over the place, and I need to streamline everything. Thanks for sharing such great resources.

Sara
7 months ago

Thank you for all the awesome suggestions! I can always use resources to be more organized.

Sarah
7 months ago

Great post! I definitely need to get more organized with my content!

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