Business Babes

31+ Opt-In Freebie Ideas to Grow Your Email List

Hi friends, and welcome back to the blog! Today I want to share with you 31+ opt-in freebie ideas (think: printables) that will help to grow your email list and ultimately your blog.

I know, for me personally, it’s not always easy to think of different ways I can attract new readers to sign up for my email list.

There are so many ideas out there, but it’s not always easy finding them. That’s why I’m writing this post. I wanted to have a place where one could visit with all the opt-in freebie ideas in one place!

In addition, I wanted to go over a few steps as to how to actually create your opt-in forms & how to set them up on your blog.

Also, before we get started, I want to tell you about my brand new book that just hit the stands on Amazon a few days ago. My book is called “Make That Money, Honey!” and is a book for bloggers who want to turn their blogging as a career into a sustainable profit and who want to become professionals in the industry.

My book goes through 19 chapters and includes “secret” information that most bloggers do not like to give out (I am simply different, I don’t mind sharing because I feel that my success should be shared with you to encourage your success!).

In the book, I go over SEOFacebook Groups for businessaffiliate marketing, ad placementsponsorships, and so much more. It truly is the last book you’ll ever have to purchase in order to figure out how to get to the next level of bloggingYou can purchase it by going here now!

So, without further ado, let’s get into it! Don’t forget to share this post with others!

This post may contain affiliate links, which means I receive a commission if you choose to purchase through links I provide (at no extra cost to you). As an Amazon Associate I earn from qualifying purchases.

31+ Opt-In Freebie Ideas to Grow Your Email List

How to Create Opt-In Forms for Your Blog

For starters, let’s go over the four steps I use to create my opt-in forms for my blog. Then, we will go over the 31+ opt-in freebie ideas to grow your email list!

Before I get into the four steps I use to create my opt-in forms for my blog, I want to encourage you to make sure that your “About Me” page is set up to convert visitors into subscribers. We often downplay the importance of the “About Me” page, when in all reality, we shouldn’t. Check out this post where I go over the exact steps you need to turn your “About Me” page into an email list haven!

1. Brainstorm

First things first, you have to brainstorm ideas! This is a good time to get a big piece of blank white paper, a pretty pen, and go at it!

My favorite way to brainstorm is to simply think of one idea I’ve seen in the past, write it down, and then go from there, branching off little by little.

For example: I may have seen a fantastic checklist printable, so I will write down “checklist printable” and put it inside a bubble. I will draw lines to the side of the bubble and write things like “checklists,” “how-to’s,” “guides,” etc. Then from there, I can fill in additional ideas like “how to shop for toddler clothes” or “how to help toddler eat healthier” outside of the “how-to’s” bubble. See what I mean? It goes on from there.

2. Create

After you have finished brainstorming, and once you have several ideas for freebies, if you have printable ideas, choose one and open Canva.

Canva is my favorite go-to graphic design hub for making printables that I use for opt-in freebies. I made my TBW’s Planner there, as well as the SMBOP Planner. I have made every printable you’ve ever seen on my blog on Canva, as well as all of my Pins from Pinterest, and more!

Canva is super easy to use. I recommend “creating a new design” and then choosing “US Letter Document” for printables. Make sure you check out their templates, too – they have many that can be edited to your preference & then saved.

When you are finished creating your freebie, be sure to save it as a PDF and then take a screenshot of it to use as your thumbnail and then you are good to go!

3. Opt-In Forms

Once you have created your printable (or whichever freebie you chose to create), you must create your opt-in form.

Your opt-in form is the form readers will see that will entice them to click, subscribe to your email, then download the freebie you are offering them. The opt-in form will be somewhere on your blog.

To create your opt-in form, several things have to happen first.

For beginners, you must be self-hosted. I self-host through SiteGround and absolutely love them! I’ve never had a problem with them and I love that you can get their service for around $3 a month. Easy peasy.

Once you have self-hosted with SiteGround, make sure you set yourself up with an email service. My two favorite email services are MailerLite and Constant Contact. I prefer Constant Contact but use MailerLite as it is the free option. Either will work for opt-in purposes.

After you have self-hosted and set up your email service, you then need to create a landing page through your email service.

A landing page is a page dedicated to a certain product (a freebie) that you will send your readers to wherein they will then sign up for your email list in order to receive their free product. Here is an example landing page for my free resource library.

4. Set It Up

After you have created your freebie and set up your landing page, it’s time to create your actual opt-in form. To do this, you will need to go into your email service and find “forms” and then create a form that can be embedded into various places on your blog.

An example opt-in form is the one you see at the bottom of this page that is in a teal-colored box. That is just one of my opt-in forms. I have various others opt-in forms throughout my blog, including pictures that direct someone to a landing page, and more.

Setting up your form should be easy. If you have any troubles, contact customer service in your email service and they should be able to help you.

To get the max number of clicks to your opt in forms, I suggest placing them at least twice throughout each of your blog posts, once on your home page, and then wherever else you see necessary.

31+ Opt-In Freebie Ideas to Grow Your Email List

Ok, now what you’ve all been waiting for! The list of 31+ opt-in freebie ideas to grow your email list!

Here you go, in no particular order:

Take Aways

I truly hope this post helped you in determining a few new opt-in freebies you can use to grow your email list, as well as some strategies you can use to create your freebies!

Please share this post with others!

Next Steps

If you are new here, welcome! My name is Leslie and I am the writer and founder of Leslie W. Blog. You can read more about me here.

I write a lot on mom & toddler things, but also on stepmom & business topics as well.

Some of my recent business posts that you may be interested in are:

If you haven’t already, please head over to Leslie W. Business Babes and sign up for my email list there so that you can officially become a Business Babe and get notifications whenever I have a new post! You will also receive free resources & guides to help you within the blogging and social media business.

If you’d like, you may join my Facebook Group specifically for female lifestyle bloggers! We do engagements, roundups, advice, and much more! You will love it.

That’s all for today, friends. Thanks so much for reading – and as always, take care!

Resources to Start and/or Maintain Your Blogging & Social Media Business:

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Audrey at Two Pink Peonies

These are great tips for growing an email list and great content ideas too. Thank you so much for sharing!

7 months ago

I love using bubble mapping for brainstorming! Such an easy way to generate a lot of ideas and see “collections” to later group and sell!

7 months ago

Thank you for sharing your step by step process. I need to create an opt-in and your post has motivated me to move this to the top of my to do list.